Best Family SUV Deals for May 2026
Compact and mid-size family SUV incentives for May 2026: APR programs, Memorial Day lease deals, and which models have the most negotiating room.
May is one of the better months to buy a family SUV, and I'd take advantage. Memorial Day programs are active through May 31, and several brands are running APR and cash incentives at the same time — less common outside spring and fall sales seasons. All lease examples are 36 months / 10,000 miles per year. Programs expire May 31, 2026.
Compact SUVs
Honda CR-V
Honda is running one of its strongest spring programs on the CR-V.
| Trim | Deal | Notes |
|---|---|---|
| CR-V LX FWD | 1.9% APR / 48 mo | Best entry CR-V financing in 12 months |
| CR-V Sport AWD | $379/mo lease, $3,299 due | Volume trim; strong residual |
| CR-V Hybrid Sport AWD | 1.9% APR / 48 mo | Hybrid and gas share the same rate |
| CR-V Hybrid Sport-L | $409/mo lease, $3,499 due |
No customer cash this month — the low APR is the incentive. On a $32,000 loan, 1.9% vs a typical 6.5% rate saves about class="relative z-10",750 over 48 months.
Toyota RAV4
Toyota's programs are lighter than Honda's, reflecting tight hybrid inventory.
| Trim | Deal | Notes |
|---|---|---|
| RAV4 LE | 3.49% APR / 60 mo | No cash; below-market APR only |
| RAV4 XLE AWD | $399/mo lease, $3,499 due | |
| RAV4 Hybrid XLE | 2.99% APR / 60 mo | Better rate than the gas model |
| RAV4 Prime SE | No federal credit (ended 9/30/25) | Price it on sticker now |
| RAV4 Prime XSE | $499/mo lease, $3,999 due |
One correction worth making loudly: the RAV4 Prime no longer carries the $7,500 federal credit — OBBBA ended it for vehicles acquired after September 30, 2025 (see the federal credit update). Buy the Prime for its 42 miles of electric range and home-charging savings, not a rebate.
Nissan Rogue
Nissan has one of the strongest family SUV deals in May.
| Trim | Deal | Notes |
|---|---|---|
| Rogue S FWD | class="relative z-10",500 cash OR 1.9% APR / 60 mo | Can't combine; take the APR on balances over $20,000 |
| Rogue SV AWD | $329/mo lease, $3,299 due | Best compact SUV lease payment in May |
| Rogue SL AWD | $389/mo lease, $3,499 due |
The Rogue SV AWD lease at $329/month is the lowest effective monthly in the compact segment this month — a strong 54% residual and a buy-rate money factor.
Hyundai Tucson
| Trim | Deal | Notes |
|---|---|---|
| Tucson SE | $750 cash | |
| Tucson SEL | $369/mo lease, $3,499 due | |
| Tucson Hybrid SEL | 2.49% APR / 60 mo | |
| Tucson PHEV SEL | No federal credit (ended 9/30/25) | Still the value path if you charge at home |
| Tucson PHEV Limited | $499/mo lease, $3,999 due |
The Tucson PHEV's case now rests on electric-commute savings, not a credit — run your home-charging math before paying the PHEV premium.
Mazda CX-5
Mazda runs conservative programs; May is no exception.
| Trim | Deal | Notes |
|---|---|---|
| CX-5 2.5 S | 2.9% APR / 60 mo | No cash |
| CX-5 2.5 S Select | $369/mo lease, $3,799 due | |
| CX-5 2.5 Turbo | 2.9% APR / 60 mo |
The CX-5 lease is $40/month more than the Rogue at comparable specs — a premium it earns on interior quality and driving feel. Whether that's worth it is your call.
Mid-size SUVs (3-row)
Honda Pilot
| Trim | Deal | Notes |
|---|---|---|
| Pilot Sport | class="relative z-10",000 cash + 2.49% APR / 60 mo | |
| Pilot EX-L | $549/mo lease, $3,999 due | |
| Pilot TrailSport | class="relative z-10",000 cash | No lease support |
| Pilot Elite | class="relative z-10",500 cash + 2.49% APR / 60 mo |
Toyota Highlander
| Trim | Deal | Notes |
|---|---|---|
| Highlander LE | 2.99% APR / 60 mo | |
| Highlander XLE AWD | $519/mo lease, $3,999 due | |
| Highlander Hybrid XLE | 2.49% APR / 60 mo | Best Highlander financing |
| Highlander Hybrid Limited | $599/mo lease, $4,499 due |
Kia Telluride
The Telluride stays in demand, and the programs reflect it.
| Trim | Deal | Notes |
|---|---|---|
| Telluride LX | No cash; 3.49% APR / 60 mo | |
| Telluride EX | $499/mo lease, $3,999 due | |
| Telluride SX | No lease support; class="relative z-10",000 cash | |
| Telluride X-Pro | No incentives | Expect MSRP |
Hyundai Palisade
Hyundai's Palisade programs beat Kia's Telluride this month, partly because of earlier inventory pressure.
| Trim | Deal | Notes |
|---|---|---|
| Palisade SE | class="relative z-10",500 cash | |
| Palisade SEL AWD | $479/mo lease, $3,999 due | $20/mo less than the Telluride EX |
| Palisade Calligraphy | class="relative z-10",000 cash + 2.99% APR / 60 mo |
One timing note: check the 2026 Palisade power-seat recall status on power-folding-seat builds before you take delivery.
How to maximize the deals this month
Don't wait past Memorial Day for the program, but do wait past the holiday for the deal. Salespeople are most aggressive the Tuesday and Wednesday after Memorial Day, when showroom traffic drops. The factory programs run through May 31, so you get a few quiet days to negotiate without the crowd.
Cash vs APR on Nissan: the Rogue's class="relative z-10",500 cash vs 1.9% APR choice usually favors the APR for buyers financing over $20,000 for 48+ months. Do the math for your number.
CR-V vs RAV4 this month: Honda's financing is meaningfully better in May. If you're stuck between them, the Honda incentive is my tiebreaker.
For the full comparisons, see RAV4 Hybrid vs CR-V Hybrid and Nissan Rogue vs Hyundai Tucson.
Deal details change frequently. Always confirm terms with the dealer before purchase.
From the Buying Guide
Negotiating with dealers
OTD pricing, the email-only playbook, and the four dealer-side tricks to expect.
Read more →OTD price calculator
Verify the real total on any quoted deal before you sign.
Read more →Leasing primer
Money factor, residual, MSDs — the math that decides whether the headline number is real.
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