Best Family SUV Deals for May 2026
Compact and mid-size family SUV incentives for May 2026: APR programs, Memorial Day lease deals, and which models have the most negotiating room.
May is one of the better months to buy a family SUV. Memorial Day programs are active through May 31, and several brands are running both APR and cash incentives simultaneously — which is less common outside spring and fall sales seasons.
All lease examples assume 36 months / 10,000 miles per year. Programs expire May 31, 2026.
Compact SUVs
Honda CR-V
Honda is running one of its strongest spring programs on the CR-V.
| Trim | Deal | Notes |
|---|---|---|
| CR-V LX FWD | 1.9% APR / 48 mo | Best entry CR-V financing in 12 months |
| CR-V Sport AWD | $379/mo lease, $3,299 due | Volume trim; strong residual |
| CR-V Hybrid Sport AWD | 1.9% APR / 48 mo | Hybrid and gas share the same rate |
| CR-V Hybrid Sport-L | $409/mo lease, $3,499 due |
Honda is not offering customer cash this month — the low APR is the incentive. On a $32,000 financed amount, 1.9% vs a typical 6.5% market rate saves approximately class="relative z-10",750 over 48 months.
Toyota RAV4
Toyota's programs are lighter than Honda's this month, reflecting tighter inventory in hybrid trims.
| Trim | Deal | Notes |
|---|---|---|
| RAV4 LE | 3.49% APR / 60 mo | No cash; below-market APR only |
| RAV4 XLE AWD | $399/mo lease, $3,499 due | |
| RAV4 Hybrid XLE | 2.99% APR / 60 mo | Better rate than the gas model |
| RAV4 Prime SE | $7,500 federal credit eligible | Hybrid APR not combinable with credit |
| RAV4 Prime XSE | $499/mo lease, $3,999 due |
The RAV4 Prime's lease is pricier than it looks after you factor that the federal credit doesn't flow through to the lessee directly — though Hyundai and Ford structure their leases differently. Ask the finance office how the credit is accounted for in the cap cost.
Nissan Rogue
Nissan has one of the strongest family SUV deals in May.
| Trim | Deal | Notes |
|---|---|---|
| Rogue S FWD | class="relative z-10",500 cash OR 1.9% APR / 60 mo | Can't combine; take the APR on balances over $20,000 |
| Rogue SV AWD | $329/mo lease, $3,299 due | Best compact SUV lease payment in May |
| Rogue SL AWD | $389/mo lease, $3,499 due |
The Rogue SV AWD lease at $329/month is the lowest effective monthly in the compact SUV segment this month. Nissan's residual on the Rogue is strong at 54% for 36/10K, and the money factor is at buy-rate.
Hyundai Tucson
| Trim | Deal | Notes |
|---|---|---|
| Tucson SE | $750 cash | |
| Tucson SEL | $369/mo lease, $3,499 due | |
| Tucson Hybrid SEL | 2.49% APR / 60 mo | |
| Tucson PHEV SEL | $7,500 federal credit eligible | Best value path for home chargers |
| Tucson PHEV Limited | $499/mo lease, $3,999 due |
Mazda CX-5
Mazda runs conservative incentive programs as a rule; May is no exception.
| Trim | Deal | Notes |
|---|---|---|
| CX-5 2.5 S | 2.9% APR / 60 mo | No cash |
| CX-5 2.5 S Select | $369/mo lease, $3,799 due | |
| CX-5 2.5 Turbo | 2.9% APR / 60 mo |
Mazda's lease is $40/month more than the Rogue at comparable specs. The CX-5 commands that premium on interior quality and driving dynamics — whether it's worth it is a personal call.
Mid-size SUVs (3-row)
Honda Pilot
| Trim | Deal | Notes |
|---|---|---|
| Pilot Sport | class="relative z-10",000 cash + 2.49% APR / 60 mo | |
| Pilot EX-L | $549/mo lease, $3,999 due | |
| Pilot TrailSport | class="relative z-10",000 cash | No lease support |
| Pilot Elite | class="relative z-10",500 cash + 2.49% APR / 60 mo |
Toyota Highlander
| Trim | Deal | Notes |
|---|---|---|
| Highlander LE | 2.99% APR / 60 mo | |
| Highlander XLE AWD | $519/mo lease, $3,999 due | |
| Highlander Hybrid XLE | 2.49% APR / 60 mo | Best Highlander financing |
| Highlander Hybrid Limited | $599/mo lease, $4,499 due |
Kia Telluride
The Telluride remains one of the most in-demand mid-size SUVs; programs reflect that.
| Trim | Deal | Notes |
|---|---|---|
| Telluride LX | No cash; 3.49% APR / 60 mo | |
| Telluride EX | $499/mo lease, $3,999 due | |
| Telluride SX | No lease support; class="relative z-10",000 cash | |
| Telluride X-Pro | No incentives | Expect MSRP |
Hyundai Palisade
Hyundai's Palisade programs are better than Kia's Telluride this month — partly because the Palisade has been under inventory pressure from the earlier recall (now resolved).
| Trim | Deal | Notes |
|---|---|---|
| Palisade SE | class="relative z-10",500 cash | |
| Palisade SEL AWD | $479/mo lease, $3,999 due | $20/mo less than the Telluride EX |
| Palisade Calligraphy | class="relative z-10",000 cash + 2.99% APR / 60 mo |
How to maximize the deals this month
Don't wait past Memorial Day weekend for the program, but do wait past the holiday for the deal. Salespeople are most aggressive on the Tuesday and Wednesday after Memorial Day when the showroom traffic drops. The factory programs run through May 31 — you have a few extra days after the holiday rush to negotiate without pressure.
Cash vs APR on Nissan: the Rogue's class="relative z-10",500 cash vs 1.9% APR choice typically favors the APR for buyers financing over $20,000 for 48+ months. Do the math for your specific financed amount.
CR-V vs RAV4 this month: Honda's financing is meaningfully better in May. If you've been cross-shopping and can't decide, the Honda incentive is the tiebreaker.
For the full compact SUV comparison, see RAV4 Hybrid vs CR-V Hybrid and Nissan Rogue vs Hyundai Tucson.
Deal details change frequently. Always confirm terms with the dealer before purchase.
From the Buying Guide
Negotiating with dealers
OTD pricing, the email-only playbook, and the four dealer-side tricks to expect.
Read more →OTD price calculator
Verify the real total on any quoted deal before you sign.
Read more →Leasing primer
Money factor, residual, MSDs — the math that decides whether the headline number is real.
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